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Posted by Raine Hutchens on Mar 22, 2011

Dead Island Logo Too Much For North America

It seems that the logo for Dead Island, which you see above, is a little too graphic for the eyes of North American citizens. The ESRB has censored the logo, forcing Deep Silver to change it. The logo will be changed for the front of the box art, but the in-game logo will remain the same.

This is the logo which people in the states will see:

It replaces the hanging zombie with a shambling one. I can’t say that I agree with the ESRB on this one, but here’s what they had to say:

“The video game industry has set guidelines about the types of content that are appropriate in advertising and marketing materials, which includes game box art. According to those guidelines the depiction in the logo was not compliant.

We never censor or dictate in any way what type of content can be included within a game. However, a game’s marketing materials are seen by an audience that is much broader than that which actually purchases the game itself, so we enforce industry-adopted guidelines as to what is suitable for inclusion in these materials.”

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  • http://davidboni.net David Boni

    I think the alternative logo is way more fitting. A zombie has more to do with the game than a hanging person.

    Not sure why they decided it needed birds.