Ubisoft is a company that is notorious for releasing PC games laden with DRM. It seems that there is no length they won’t go to in order to keep paying customers from enjoying the games that they purchased. However, they’ve made a bold move that has left more than a few people scratching their heads.
The company has officially announced that they will be bringing Rayman Origins to the PC. So what colorful DRM are they going to be imposing on buyers? None. Nate Fury, Ubisoft’s Online Marketing Exec confirmed in a tweet that “retail versions will have NO DRM. None, zero, zip.”
This is a strange change of pace for the company that is so well-known for having the most restrictive DRM. Is this a trend that we’ll see in the future? I imagine that the company is using the title as a test to see how the absence of DRM will affect a title’s sales. This would be an interesting choice of games to do this with, considering how lackluster sales were of the console version.