Posted by Chuck Corbin on May 29, 2012

Sony Patents In Game Commercials

You know what’s great about video games? The fact that when you’re playing a game, you don’t have the game stop every 10 minutes or so to watch some crummy commercial. That’s why it was a bit disturbing to see that Sony entertainment has filed a patent that stops the game to play advertisements.

According to the patent filed, what happens is that as the person plays the game the game will start to slow down and a warning will appear saying that an advertisement is about to start. After a few seconds, the ad plays, and after the ad is done, the game can rewind a little bit and start back up again. I can’t begin to say how pissed off both myself and millions of other gamers would be if they had to deal with advertisements like this.

Of course, there’s a possibility that Sony won’t actually use this patent. There are times where a company will think of an idea and patent something, and never use it. This might be one of those cases, where Sony came up with the idea and right now they’re merely testing the waters to see how such an idea will resonate with consumers. With that being said, it’s going to be a sad day when video games start cramming commercials down our throats. It was bad enough when billboards and store fronts started showing up in games, but at least they didn’t prevent us from playing the game. Many people like playing games to escape day to day life, which many times includes being bombarded with advertising. If Sony actively uses this patent, it might be enough that some people will refuse to use their products, and go instead to a Microsoft or Nintendo system.


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