Posted by Chuck Corbin on Aug 7, 2012

GameStop’s Used Game Trade-Ins Are Helping Out New Game Sales?

Companies like GameStop are a bit controversial, to say the least, when it comes to their business practices. While they do push sales of new copies of games, where they really get a good chunk of their money is from used game sales. If a customer buys a used copy of a game, usually $5 or more cheaper, GameStop gets to keep all of the profit: none of that money is ever sent to the publishers.

So, it goes without saying that GameStop encourages trade-ins. But, according to GameStop president Paul Raines, that trade-in credit that people receive isn’t going towards other used games. Instead, what happens is that about 70% of the credit is spent on new games.

And honestly, I can believe that. While I haven’t traded a game in for years (thanks in part to the fact that I’m pretty much an exclusive PC gamer) I know that there were times that I’ve traded in a bunch of older games that I was tired of in order to pick up something new. And while the next generation of consoles may have some sort of anti-used game technology built into the system, Raines makes a good point in that the pre-owned business isn’t going away anytime soon.

From the front to the back of your store, let the retail graphics services help your customers find what they are looking for through custom retail graphics. Point-of-purchase displays can be made for short-term promotions of products within your store, each designed specifically to tie in with individual design themes.

“No matter what happens there will be people who want a $9.99 Madden 07. They don’t have $59 to pay for the new game. We’ve got a ton of customers still playing PS2 games. I mean, where do you buy PS2 games anymore except GameStop? There’s a consumer for that.”

You gotta admit, he makes a pretty good point.


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