Driver Uplay Passport Content Is Now Free, Thanks To A Printing Error
If you’ve recently purchased a copy of Driver: San Fransisco for the Xbox 360, you might have noticed something strange. You might have discovered that your Uplay Passport didn’t actually include a code to unlock multiplayer functionality in the game. That’s right, Ubisoft’s grand scheme to recoup money lost in the used game market has backfired.
According to a statement from the company, there was a printing issue which prevented the code from being included in some copies of the game. Thankfully Ubisoft is providing a workaround that should make everyone happy. They are providing access to the Driver Uplay Passport content to everyone, for free. This means that if you purchase a used copy at some point, you won’t have to pay extra to play with your friends. All you need to do is turn on the game and elect to “Purchase Uplay Passport”. You’ll then be prompted to download the content for free.
I don’t think that a better thing could have happened with the first title that Ubisoft tried to lock down in this particular manner. With multiplayer capabilities being restricted to a single code, this meant that even people living in the same house couldn’t use it on different accounts. We can only hope that this will serve as a wake up call to Ubisoft, showing them just what can go wrong when you try to impose too many restrictions on your customers. To paraphrase one of my favorite lines “the more you tighten your DRM, Ubisoft, the more customers will slip through your fingers.”
