Posted by Chuck Corbin on Apr 17, 2012

EA Selling Games At GAME Again

After a rough few months, where publishers were abandoning ship faster than you could blink, it appears that the British store GAME is starting to see some new life under new owners OpCapita.  Last week Nintendo started selling titles at GAME with the launch of the Wii exclusive Pandora’s Tower.

GAME missed out on perhaps millions in revenue when it failed to launch Mass Effect 3 last month. Now, it might be able to make up on some lost revenue as they are selling the game through their online Gamestation for £25 and in the actual GAME stores for £30. FIFA Street is being sold for £35 at this time as well. Other EA titles being sold include Tiger Woods 2013 and The Sims 3 Showtime, neither of which were stocked during the month of March.

At this point, new CEO Martyn Gibbs is looking to get both customers and publishers into GAME. “We said two weeks ago that our first priority was to help our customers by putting more new releases and products in our stores and on our websites. Since then we’ve been very busy, and there is a lot happening this week at GAME and Gamestation.” Overall, it looks like things are finally looking up for GAME.

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