Giant blockbuster games can be a huge risk for a company. After all, you could pour tens, or even hundreds of millions into a game, only to find that it doesn’t even make a quarter of its budget back once it’s released. Luckily for Rockstar, who just released Grand Theft Auto V this week, that’s one problem they won’t be having.
Despite spending over $265 million in development and marketing costs, Rockstar has already well made their money back. In fact, over the first 24 hours of the games release they’ve made over $800 million! That’s definitely not chump change, and I wouldn’t be surprised to see it hit $1 billion by the weekend if it hasn’t already!
The $800 million makes GTAV the title with the highest first day retail sales for Rockstar ever. And what’s more, the multiplayer portion of it, GTA Online, isn’t even available in the game yet! That portion comes October 1st, just in time for whenever you start to get bored of the single player.
[button link=”http://www.joystiq.com/2013/09/18/grand-theft-auto-5-makes-off-with-over-800-million-on-day-one/” color=”silver” newwindow=”yes”] Source[/button]