THQ Will Not Have E3 Booth
THQ has announced that they won’t be manning a booth this year at E3. This is slightly disappointing, considering how any big gaming company wants to make a memorable splash at E3, but when you consider THQ’s dire financial straits, it’s no surprise that they are seeking a more limited role this year. It’s pretty hard to lay off hundreds of employees, and even cut the CEO’s salary in half, and still be able to justify spending up to a million bucks on a massive booth.
While THQ may not have a booth, they do plan on being there. A spokesperson for THQ had this to say to GamesIndustry International: “We’re not producing a booth, but we will be participating in E3. We will be showing games to the E3 judges at their event coming up, and we’ll be hosting a press and business center at the show for meetings (as well as participating with first party activities).”
If you don’t know exactly what that means, I’ll tell you. Instead of spending a large amount of money on a booth, THQ is going to instead have a private conference room for people to book meetings with THQ if they so choose. So yes, it’s not going to be quite as flashy as in the past, but sometimes, you need to do what you need to do. THQ may be in a bit of a slump right now, but with their stock prices starting to rise a little bit, it might not be too long until we see another grand booth by the publisher.
