EA has announced that they will be delaying the release of Mass Effect 3, pushing the title back to early 2012. The reason for the delay? Apparently BioWare is adjusting some of the gameplay mechanics and features which will be seen at E3. Also, the company wants to address a much larger audience, therefore taking this as a bigger market opportunity that the first two titles didn’t have.
This is a bit confusing, but it can be explained. Basically, EA is looking to market the sequel to a larger target audience that wasn’t even thought of with the first two Mass Effect games. One way to do this is to add a multiplayer mechanic to the game, which could quite possibly happen. This would ensure that more players would pick up the game to enjoy with their friends, thus hitting a larger audience.
There’s no real way to tell at this point what BioWare and EA plan to do with the game exactly, so at this point we wait. The game and staff will be making an appearance at E3, so I imagine that we will get plenty of information then.