Microsoft had its biggest burst of sales for the Xbox 360 since its release. 960,000 units were sold in the United States during the week after Thanksgiving due to fantastic deals. Microsoft noted that 800,000 of these units were sold in a 24 hour time span.
750,000 Kinect sensors were also sold during this week which is a combination of standalone devices alone with bundled devices. “We have seen tremendous excitement from customers for our hot holiday gaming offers,” commented Chris Homeister, senior vice president and general manager of Home Entertainment at Best Buy. “Xbox 360 was among the best-sellers at Best Buy this Black Friday, and is a testament to the continued popularity of the gaming category this holiday.”
Microsoft expects Xbox 360 to be the top selling gaming console for the eleventh straight month. Microsoft added, “With a robust holiday portfolio and the new Xbox LIVE dashboard going live on Dec. 6, we expect holiday momentum to continue, driving Xbox 360 to finish the year as the number one console in the U.S.” Sony decided not to release their sales figures and Nintendo says they sold 500,000 units.