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Posted by Caitlyn Muncy on Jan 16, 2012

Everquest 2 Has 300% Player Increase For Being Free-To-Play

It seems a bit insane that so many games have gone free to play, but there is obviously a reason for it. If it wasn’t profitable, companies wouldn’t be willing to do it. The Sony Online Entertainment president John Smedley has announced some numbers that let us know just how helpful going free-to-play can be.

Everquest 2 went free to play back in December, and has since seen a 300% increase in player base. Obviously, that’s a rather large increase, for anything. Daily logins have gone up by 40%, and with numbers like that, you know that you’re doing something right.

Of course, not having to pay for the game means people are more willing to buy in game trinkets and items. This is where the real money maker is, and it has some astounding numbers as well with a 200% item sales increase. This kind of thing makes you wonder how sales will be run in the future for the gaming industry.

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