In October of 2010, the LEGO Universe MMO was released with what seemed like a huge following. It was aimed at the younger audience, but there are plenty of older enthusiasts that signed up. The FreeToPlay business model started up shortly after they had released their game, and although they tried valiantly, it didn’t work out the way they had hoped.
On January 31st of this year, they ended up having to pull the plug. It’s definitely sad to see such a fun and creative game go, but that’s life sometimes. There are other games out there such as the LEGO Batman, Harry Potter, and Indiana Jones that seem to have continual success, but maybe that’s just because they have a familiar aspect to them.
It definitely makes you wonder if it would’ve succeeded if those familiar characters were in the game as well. There are many other factors that go into the decision of ending a game, but it’s certainly something to think about. If you go to the LEGO Universe website, you can cry your eyes out to a video of the history of the game from beginning to end.