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Posted by Caitlyn Muncy on Apr 2, 2012

Mass Effect 3 Cupcakes Donated To Charity

Last week, we learned that an angry group of gamers sent Bioware some cupcakes to show their rage. They sent about 400 cupcakes to express their point. The order was divided into thirds, three different colors, but all tasting the same. Short, sweet, and to the point.

This was a rather costly endeavor, which racked up a bill at Fuss Cupcakes of about $1,005. Many people donated, and were hoping the the Bioware team would consider changing the endings for Mass Effect 3. They likely weren’t expecting the response they received.

On the developer’s forums, Chris Priestly explained that because the cupcakes were not sent to celebrate the accomplishment of making this game, they didn’t feel right eating them. Instead, they gave the delicious snacks to a local youth shelter. Some of the backers of this endeavor were upset with this stunt, while others were impressed. You can make your own opinions.

Today, we received the 400 cupcakes you collectively sent us through your donations to express your feelings about the endings of Mass Effect 3. We want you to know; we are indeed listening to all fan response and acknowledge your feedback. We appreciate creative and thoughtful attempts like this one.

The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team.

BioWare regularly works with many deserving charities, as such it was decided that rather than passing out the cupcakes to staff or wasting good food, to donate them on behalf of our fans to a local Edmonton youth shelter. We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day. Thank you to the fine folks at the local youth shelter for accepting the donation and to the fans who donated the cupcakes.

Please keep providing your feedback on Mass Effect 3, we’re still listening.

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