Nintendo Stock Falls For Third Day In A Row, Repeating Last Year’s Event [E3 2012]
Last year during E3 Nintendo witnessed a stock drop significantly for the duration of the event after they unveiled the new Wii U system. This year the stock seems to be repeating the same process, though it’s taking a deeper fall. Today the company’s stock dropped for the third day in a row during this year’s E3.
Before the event started Nintendo saw a rise in their stock rise about 3% in anticipation of their conference this year. Unfortunately, however, fans left feeling disappointed yet again and the numbers took a turn. Just today the stock fell another 3.3%, continuing this week’s plummet. Directly following the conference Tuesday their stock dipped 1.8% in Tokyo, with another fall of .99% on Wednesday.
This year the company pushed their Wii U system even further, but failed to deliver on releasing the first-party titles that their dedicated fans want to see. Sure, there were great announcements such as ZombiU and Batman: Arkham City Armored Edition, but to those hardcore Nintendo fans, the absence of a Metroid or Zelda title did them in. The new system has been getting mixed reviews across the community, though it’s generally being frowned upon.
Nintendo president Satoru Iwata said during the event, “The device has to win support from within the family. We have to show the benefits of the Wii U device from different angles in order to reach the mother, the father, and the children.” This approach makes sense, because if an entire family can enjoy one system it can and will become the main hub for their entertainment. Though I’m not overly impressed with the Wii U, it does have potential. With games like those mentioned above coming out, it’s easy to assume that other major developers will soon want to get on-board to make it provide a new gaming experience.
It may take a while to get the Wii U up and running, but for now fans aren’t impressed. If the stock continues to drop it may shake Nintendo enough that they’ll take a deeper look at what they’re presenting, versus what fans are requesting. Companies like Microsoft and Sony aren’t ready to focus on a new system yet, which seems to be working in their favor. This fiscal year will shape up to be an interesting one, and many look forward to what these major gaming companies will have to offer.
