Posted by Marianne Miller on Dec 13, 2012

Irrational Games Lets You Vote On Cover Art For Bioshock Infinite

Responding to criticism on the game’s generic cover art, Ken Levin from Irrational Games has decided to make the cover for Bioshock Infinite reversible.  Even better, Levin is putting the cover art to a vote!  He says in an announcement on Irrational Games’ website:

But that’s not all. We want to hear your voice on what that cover should be. To that end, we’ve arranged a poll below that lets you choose from several potential reversible covers. I’ve got my favorite, but I’m not telling which.  We’ve got to do this quickly to meet our print deadlines, so vote soon. Like, NOW!

It was admitted by Levin in an earlier interview that the cover art originally picked and released for Bioshock Infinite was made to attract the uninformed gamers and frat-boy types who would be attracted to more machismo-driven boxart, and be drawn to read the back cover.

“We had to make that trade-off in terms of where we were spending our marketing dollars,” says Levin.  “By the time you get to the store, or see an ad, the BioShock fan knows about the game. The money we’re spending on PR, the conversations with games journalists, that’s for the fans. For the people who aren’t informed, that’s who the box art is for.”

Levin goes on to say that there will be even more optional covers that fans can vote on and print out themselves for their copy of the game, allowing for further personalization and customization of the game art.  Six designs are currently available to vote on, each differing in stylistic choices and vividness of colors.  Fans have until the 19th of December to vote on the site, linked above.


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