Posted by Raine Hutchens on Mar 11, 2011

Ubisoft’s We Dare Pulled From UK Release

The controversial party game, We Dare, from Ubisoft has been pulled from the UK’s availability listings following the reactions to its marketing, and it’s PEGI 12 rating.

The advertisements show two couples experiencing in growing racy behavior with the Wii game. Since this has happened, Ubisoft has backed away from the ad campaign.

PEGI’s 12 rating stood up against criticism, with a UK tabloid, The Sun, speaking out against it.

PEGI issued an official statement to the controversy a couple of days ago, stating that it doesn’t rate advertising, but the content itself – suggesting that there’s no real connection between the ads and the game itself.

Due to all this, Ubisoft has decided to pull the UK release – which was set for today – with the publisher saying, “Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision to not sell the game in the United Kingdom.”

So now, the US and the UK will not be receiving the game, but it will be sent out all over Europe. Better start looking on eBay, kids.


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